Logo Design, Branding, Merchandise Design, Web Design (In Progress)
Pleasure Island Brewing came to me with just a name and a dream. No logo, no brand identity, no visual language.
They needed someone who could take a blank slate and build a full brand from the ground up, one that would feel at home on a pint glass and a website alike.
Logo Design
Brand Board
Merchandise Design
Style Guide
Web Design
Canva Pro
Squarespace/Shopify Integration
Adobe Photoshop
Mascot Ideation & Creation
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![A black-and-white cat sitting on a windowsill with plants and a window behind it.]()
Illustrative Mark / Logo
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![Two pairs of teal swim trunks hanging on a beach scene with sand, ocean, and blurred palm leaves in the background. The trunks have white palm tree and drink patterns, with one pair labeled "Brew Dude" and the other "Pleasure Island Brewing."]()
Brew Dude Swim Trunks
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![A cartoon turtle holding a beer with a palm tree logo on it, standing on a surfboard surrounded by water splashes.]()
Keggs The Turtle
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![Two black t-shirts with white text, lying on a sandy beach with blue sky and palm leaves in the background. One shirt reads "pleasure island brewing" and the other reads "good people drink good beer" with the same text at the bottom.]()
Trendy T-Shirt Design
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![Colorful banner with turtles holding drinks, featuring phrases like 'Shell Yeah!', 'Honk if you're Happy', and 'What's Your Pleasure?'.]()
Bumper Sticker Designs
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![Two clear glass tumblers with a turtle surfing on a paddleboard and holding a beer. One tumbler has a wooden lid and a metal straw, the other is open. Both have a colorful turtle graphic and the website 'pleasureislandbrew.com'. Beach scene in background.]()
Glass Beer Can
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![Two teal one-piece swimsuits hanging on a beach, with the background of sand, ocean, and a partly visible palm tree. The swimsuits have small white print with phrases "BREW BABE" on the left and "PLEASURE ISLAND BREWING" on the right.]()
Brew Babe One-Piece
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![Six baseball caps with palm tree designs or initials, displayed against a beach background. The caps include camouflage, black, white, and pink colors, with some featuring initials P.I.B.]()
PIB Illustration Hat
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![Two bikini tops and two bikini bottoms with a beach background, one set pink and teal with printing, and one set teal with white print including palm trees, lemons, and drinks, on the sand near the ocean.]()
Brew Babe Bikini
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![Celebratory graphic with the text 'Shell Yeah!', a cartoon cactus holding a drink with a palm tree design, and confetti in the background. URL: pleasureislandbrew.com.]()
Shell Yeah Sticker
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![Five t-shirts with a turtle surfing a wave and the text 'Shell Yeah' and 'Pleasure Island Brewing' in different pastel colors. The t-shirts are displayed outdoors on a beach background.]()
Shell Yeah T-Shirt
I started by building out a design presentation that walked the client through multiple logo concepts and visual directions, giving them real options to react to rather than a single take-it-or-leave-it proposal. From there, I refined the chosen direction into a full brand board (covering color palette, typography, and usage guidelines) so their visual identity would stay consistent no matter who was applying it.
The brand came to life across merchandise: glassware, swimsuits, T-shirts, hoodies, and stickers. Each adapted thoughtfully to its format. A branded website is currently in development, bringing the full identity online.
