Pleasure Island

Brewing

Branding & Logo Design

Branding &

Logo Design

Created a custom logo suite featuring playful tropical elements and a bold, approachable typeface.

Includes: Primary logo, alternate marks, color palette, typography

Keggs the Turtle was an original character I created for Pleasure Island Brewing. He features a palm tree on his chest to maintain brand continuity, tying back to the brewery’s core illustration mark - a pint glass with a palm tree inside.

Keggs the Turtle was an original character I created for Pleasure Island Brewing. He features a palm tree on his chest to maintain brand continuity, tying back to the brewery’s core illustration mark - a pint glass with a palm tree inside.

This is Pleasure Island Brewing’s illustration mark, a palm tree nestled inside a pint glass. It’s a visual nod to the feeling their beer evokes: like being transported to a tropical escape with every sip. A drink that doesn’t just refresh, but invit

This is Pleasure Island Brewing’s illustration mark, a palm tree nestled inside a pint glass. It’s a visual nod to the feeling their beer evokes: like being transported to a tropical escape with every sip. A drink that doesn’t just refresh, but invites you to unwind, wander, and stay awhile.

One intentional design element I incorporated for Pleasure Island Brewing was weaving in subtle nods to Pittsburgh, the brewers' hometown. This particular detail pays homage to a renowned artist from the city, adding a layer of personal history and c

One intentional design element I incorporated for Pleasure Island Brewing was weaving in subtle nods to Pittsburgh, the brewers' hometown. This particular detail pays homage to a renowned artist from the city, adding a layer of personal history and creative influence to the brand.

Developed a dynamic color palette that intentionally captures the brand’s essence: fun, vibrant, and visually engaging. Designed to reflect its playful spirit and stand out across all touchpoints.

Developed a dynamic color palette that intentionally captures the brand’s essence: fun, vibrant, and visually engaging. Designed to reflect its playful spirit and stand out across all touchpoints.

These fonts were thoughtfully selected in collaboration with Pleasure Island Brewing’s founders during a Zoom meeting. I presented a curated set of typefaces that aligned with their desired aesthetic, and together we chose the options that best captu

These fonts were thoughtfully selected in collaboration with Pleasure Island Brewing’s founders during a Zoom meeting. I presented a curated set of typefaces that aligned with their desired aesthetic, and together we chose the options that best captured the brand’s personality and visual direction.

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